Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your [...]

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Written on November 23rd, 2012
Read more articles on Copywriting.

The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.

Keep the following points in your mind while writing the copy for a non-English-speaking audience:

==> SHORTER SENTENCES AVOID COMPLICATED WORDS USE LOCAL EXAMPLES BLEND IN THE LOCAL CULTURE COLLECT INFORMATION

Written on November 23rd, 2012
Read more articles on Copywriting.

Source: http://www.copywritinghelp.net/copywriting/copywriting-for-the-non-english-speaking-audience-4/

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How to Find Great Deals and Support LGF at the Same Time (Little green footballs)

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Considering the breadth of higher education - University of Toronto

This year?s Teaching & Learning Symposium (held November 5th at Hart House) ? ?Higher Goals for Higher Learning? ? was attended by 240 University of Toronto instructors, staff and librarians. This was the 7th year that U of T colleagues have gathered to present research, discuss ideas, share experiences and celebrate teaching through workshops, roundtable discussions and poster sessions. There was also a keynote address by Richard Wiggers (Executive Director, Research and Programs, Higher Education Quality Council of Ontario) and a featured discussion with the winners of the 2012 President?s Teaching Award.

One conversation that peaked my interest was on the merits and perceived detractions of breadth requirements. They exist for a reason (well, many reasons) ? to ensure that a student experiences topics outside of their main area of study. This is meant to broaden a student?s horizon, to offer new perspectives and help to shape a more well-rounded person. However, is this how each student views this requirement?

Are breadth requirements an opportunity to experience something new and interact with peers they might not otherwise encounter? Or are they merely a distraction they are forced to endure? A classmate once told me that she was enrolled in the English Specialist Program because she didn?t want to take courses she didn?t care about. I?m sure that many have heard of (or actually participated in) English classes designed specifically for science students. They are less about the knowledge, skills and experience acquired as much as tick off the breadth requirement box and get back to what matters ? fulfilling degree and faculty requirements.

Is this a question of liberal vs. professional education? Or is there more grey area here? (And, please note, I prefer the thousand shades of grey reference to the fifty.) I know that I always appreciated the opportunity to experience the new and unfamiliar that the breadth requirement allowed. Of course, I also finished my degree over a 24 year period so I might not be the best example. Is there a way that we can address this attitude or is it something that we will never be able to resolve. A university is not a homogenized unit and students arrive with different goals and intentions. Some will push to discover and experience as much variety as possible while others will pursue the straight path to graduation. Can we say that one is more valuable than the other? And is this something that we can examine beyond anecdotal evidence? If anyone can provide insiight on this topic, it would be appreciated. My guess is that there is more than one answer but I would be interested in hearing what people have to say.

?

This entry was posted in Teaching & Learning Symposium by kathleen. Bookmark the permalink. Communications Coordinator, CTSI

Source: http://blogs.ati.utoronto.ca/wordpress/ctsi/2012/11/22/considering-the-breadth-of-higher-education/?utm_source=rss&utm_medium=rss&utm_campaign=considering-the-breadth-of-higher-education

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Ye Olde Black Friday Festival (talking-points-memo)

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Obama victory a sure thing? A top Irish bookmaker thinks so.

Irish betting firm Paddy Power is so confident in an Obama win that they're paying out early to those that bet on the president's reelection. So far they've paid $650,000 to winners.

By Jason Walsh,?Correspondent / November 6, 2012

Irish bookmaker Paddy Power is so confident that Obama is going to win today's presidential election that they took out this controversial half-page ad in The Irish Times, announcing that they're paying out early to those who bet on an Obama..

The Irish Times

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Irish bookmaker Paddy Power is so confident that Barack Obama is going to be re-elected president that they took out an ad saying that they're paying out bets now.

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The controversial (more on that later) half-page ad in The Irish Times newspaper read: "Sorry Romney, you're not black or cool. We're paying out early on an Obama victory."

So, while Americans head to the polls to choose their next president, many people in Britain and Ireland can head to the cashier's window and pick up their winnings for choosing Obama for a second term. They won't be collecting much though, because with odds of 1/5 the firm only pays out 20 cents for every euro bet (plus gives gamblers their original stake back).

The total payout has been over $650,000, according to the betting outfit.

Anyone who fancies their chances in taking on the house and winning by betting on a Romney victory will win ?3.50 (about $4.50) for every euro staked. Despite the early payout on Obama, a Romney win would mean a second payout???and big losses for the bookie.

The low odds on Obama winning coupled with high ones on a Romney victory indicate Paddy Power is confident of a Obama victory as it is unlikely the firm would stake millions on a one-off publicity stunt.

The bookmaker is no stranger to controversial ads designed to get the attention of the press and, perhaps intentionally, rile industry regulators. In fact, Paddy Power's marketing department appears to have something of a fixation with the 44th President of the United States.

When Obama visited Ireland in May 2011 Paddy Power re-branded thirteen of its shops as "Obama Power" and took bets on which pub the president would drink a pint of Guinness in, a traditional photo-op for visiting US presidents.

More darkly, in 2008 the firm was accused of taking bets that implied Obama would be assassinated, when it offered odds that the president would not complete his term in office.

The most recent ad has attracted the attention of the Advertising Standards Authority of Ireland, standing accused of racism.

ASAI chief executive Frank Goodman said a single complaint about the ad had been lodged with the advertising industry's self-regulating body he heads.

"It's not causing widespread offense, but we're looking at it under [the rubric of] social responsibility," he said.

No one from Paddy Power was available for comment when The Christian Science Monitor called.

Source: http://rss.csmonitor.com/~r/csmonitor/globalnews/~3/5Oef1sq0cxw/Obama-victory-a-sure-thing-A-top-Irish-bookmaker-thinks-so

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Sparrow for iPhone updates with iPhone 5 and Passbook support

Sparrow, the email client for iPhone that was recently acquired by Google, surprisingly received an update that includes support for the iPhone 5's larger display and the ability to open Passbook attachments. The is surprising because with the acquisition, the developers said that there was no plan to release new features to the Sparrow apps.

Now, iPhone 5 and Passbook support aren't exactly huge new features, but still more than I was expecting. However, there are many reports of this new version causing the app to crash and be unusable, so if you use Sparrow as your primary mail client on your iPhone, you may want to stay clear of the update for now.

Do any of you still use Sparrow? How's the update working out for you?

Free - Download Now

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/4QIPTfKsIiU/story01.htm

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The Note's Must-Reads for Thursday, November 22, 2012

The Note's Must-Reads are a round-up of today's political headlines and stories from ABC News and the top U.S. newspapers. Posted Monday through Friday right here at www.abcnews.com

Compiled by ABC News' Jayce Henderson and Amanda VanAllen

FOREIGN AFFAIRS: USA Today's Richard Wolf and David Jackson: " Cease-fire came after hard-fought diplomatic battle" If it holds, the cease-fire between Israel and Hamas could be the start of a greater peacemaking role for the United States in the Middle East, offering President Obama a rare opportunity to make good on his Nobel Peace Prize. Obama's rock-solid support for Israel during the past eight days of violence and Secretary of State Hillary Rodham Clinton's shuttle diplomacy in the region helped pave the way for the cease-fire agreement announced this afternoon, experts agreed. LINK

JESSE JACKSON JR.: ABC News' Matthew Jaffe and Chris Good: " Jesse Jackson Jr. Resigns House Seat" Rep. Jesse Jackson Jr., the embattled Democrat from Illinois who has been on medical leave from Capitol Hill for months undergoing treatment for bipolar disorder, resigned from the House of Representatives Wednesday. Aides to House Speaker John Boehner, R-Ohio, said they had received a letter of resignation from Jackson Jr. LINK

The New York Times' Monica Davey: " Jesse Jackson Jr. Resigns, Facing Illness and Inquiry" Representative Jesse L. Jackson Jr. resigned from Congress on Wednesday, ending the political career of a son who rose on the name of his father, the Rev. Jesse L. Jackson Sr., and was once widely expected to outshine him. Mr. Jackson, 47, has been treated for bipolar disorder, and cited ill health as his reason for leaving. LINK

Politico's Jake Sherman and John Bresnahan: " Jesse Jackson Jr. resigns from Congress" The once-promising political career of Rep. Jesse Jackson Jr. came to a crashing end Wednesday, when the Illinois Democrat announced he would resign his seat in Congress immediately amid treatment for mental illness, stories of marital infidelity and a pair of federal investigations. The Illinois Democrat, the son of the civil rights icon the Rev. Jesse Jackson Sr., has been absent from the House since June 10, when he cast his last vote and then disappeared from public view, only to emerge later under treatment for bipolar disorder. LINK

The Boston Globe's Henry C. Jackson and Sophia Tareen: " Amid federal inquiries, Jesse Jackson Jr. leaves House" US Representatiave Jesse Jackson Jr. quietly resigned Wednesday, effectively ending a once-promising political career months after the civil rights icon's son went on a mysterious medical leave while facing separate federal inquiries. Just two weeks after voters reelected him to a ninth full term, Jackson sent his letter of resignation to House Speaker John Boehner, citing his ongoing treatment for bipolar disorder and admitting "my share of mistakes." LINK

PRESIDENT OBAMA AND FIRST FAMILY: The Los Angeles Times' Danielle Ryan: " A Second chance for the turkey named Cobbler" President Obama continued the White House tradition of pardoning a Thanksgiving turkey, but for the first time, the public decided which bird would get the honor by voting on the White House Facebook page. The winner? Cobbler, of the blue state of Virginia. On an unusually warm Thanksgiving eve in Washington, more than 150 reporters and photographers gathered to witness the annual event, along with about 50 White House staffers. LINK

OBAMACARE: The Wall Street Journal's Damian Paletta: " Boehner Wants 'Obamacare' as Part of Deficit Talks" We'll know soon enough whether everything really is on the table in the deficit-reduction talks between the White House and Congress. In an opinion piece that ran on the Cincinnati Enquirer's website Tuesday evening, Speaker of the House John Boehner (R., Ohio) wrote that he wants changes to President Barack Obama's 2010 health-care law to be part of any talks aimed at addressing the country's debt challenges. LINK

CHRIS CHRISTIE: Blommberg's Terrence Dopp: " Christie Surges to 67% Favorable in Post-Sandy Voter Poll" New Jersey Governor Chris Christie, a Republican who hasn't said whether he'll seek re-election next year, surged to a record-high favorability rating following his response to superstorm Sandy, according to a poll. The first-term governor was rated favorably by 67 percent of registered voters, up from 48 percent barely a month earlier, the Rutgers-Eagleton Poll released today shows. LINK

GOP: The Washington Times' David Sherfinski: " Republicans attack Rice, not race" Republicans shot down Democratic charges that ongoing criticism of U.N. Ambassador Susan E. Rice is couched in racism or sexism, and pressed President Obama for more answers on the Sept. 11 attack in Benghazi, Libya, as partisan battle lines hardened Wednesday over the incident and its aftermath. Some Democrats have hinted that the intense criticism of Mrs. Rice has to do with her race and her gender, but Sen. Lindsey Graham dismissed that argument. LINK

MITT ROMNEY: The New York Daily News' Kristen A. Lee: " Romney takes in Disneyland with the grandkids" Two weeks after Election Night, America remains on RomneyWatch. Mitt Romney, who has been photographed seeing the latest "Twilight" movie and fueling up his car, made his most high-profile appearance yet at Disneyland on Tuesday. The former candidate was spotted by scores of surprised park-goers as he strolled through the "Happiest Place on Earth," accompanied by his wife Ann and what appeared to be several grandchildren. LINK

OTHER: The Hill's Julian Pecquet: " Senate threatens to cut aid to Palestinians over statehood bid at UN" Senators from both parties warned Palestinian leader Mahmoud Abbas on Wednesday that he will be putting millions of dollars of U.S. aid at risk if he goes forward with his planned statehood bid at the United Nations next week. Sens. Ben Cardin (D-Md.) and Susan Collins (R-Maine), co-authors of a Senate resolution denouncing the statehood bid, wrote to the Palestinian Authority president on Wednesday warning him that "any such efforts may cause consequences in regards to U.S. policy and foreign aid." LINK

ABC NEWS VIDEOS: " Jesse Jackson Jr. Resigns from Congress" LINK " Cobbler and Gobbler: Turkeys Pardoned by President Obama" LINK

BOOKMARKS: The Note: LINK The Must-Reads Online: LINK Top Line Webcast (12noon EST M-F): LINK ABC News Politics: LINK The Political Punch (Jake Tapper): LINK George's Bottom Line (George Stephanopoulos): LINK Follow ABC News on Twitter: LINK ABC News Mobile: LINK ABC News app on your iPhone/iPod Touch/iPad: LINK

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Source: http://news.yahoo.com/notes-must-reads-thursday-november-22-2012-080442181--abc-news-politics.html

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